What to post on Threads app - 20 unique and creative ideas for brands or content creators

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If you’re still wondering what to post on Threads or you’re simply stuck for ideas, we made this post was made for you! We’ve curated 20 unique and creative ideas that will ignite your imagination and help you craft engaging posts (or Threads?) that will help you to engage with the community and make the most of the platform – whether you’re a brand or content creator. Plus, for each idea, we provide a practical example to inspire you in implementing these concepts effectively.

1. Thought-provoking Questions

Pose intriguing and thought-provoking questions related to your niche or industry to encourage your audience to share their opinions, insights, and experiences. Engage with their responses, spark conversations, and create a sense of community around your content.


2. Tips and How-to Guides

Share valuable tips, tricks, and step-by-step guides that offer practical advice to your audience. Provide actionable insights and help your followers overcome challenges or learn new skills within your expertise.


3. Behind-the-Scenes Glimpses

Take your audience behind the scenes and provide glimpses into your creative process, workspace, or daily routines. Showcasing the behind-the-scenes aspects of your work helps humanize your brand and builds trust with your followers.


4. Thread Series

Create a series of connected blog-style threads on a specific topic to provide comprehensive insights, break down complex concepts, or tell a captivating story. Divide your content into bite-sized chunks, allowing your audience to follow along and engage with each part of the mini-thread series.


“Myth Busting”: Debunking common myths or misconceptions related to your niche.

5. Curated Resources

Share curated lists of helpful articles, tools, or resources that your audience will find valuable. Whether it’s a list of recommended books, useful websites, or productivity apps, curating resources showcases your expertise and provides added value to your followers.


6. live updates

Share live updates, event coverage, or real-time reactions to breaking news and trends in your industry. Keep your audience informed and engaged by providing them with up-to-the-minute insights, observations and analysis.


7. Behind-the-Scenes Vlogs

Take your audience behind the scenes through video vlogs. Share glimpses of your creative process, project updates, or day-in-the-life videos. This format allows your audience to see your personality shine through and connect with you on a more personal level.


8. Engaging Challenges

Launch interactive challenges or contests that encourage your audience to share their content within your Thread. For example, you could invite them to share their own creative interpretations of a specific theme or participate in a challenge related to your niche.


9. Personal Reflections

Share personal stories, experiences, and reflections that are relevant to your audience and your niche. Authentic storytelling can create emotional connections, showcase your journey, and inspire your followers.


“Throughout my journey as a digital nomad I’ve learned some hard lessons along the way…”

10. Collaborations and Shout-outs

Give a shout-out to fellow creators whose work inspires you or aligns with your brand. Collaborate with them on projects, feature their content in your threads, or engage in cross-promotion. This not only helps you build relationships but also introduces your audience to other talented creators.


11. Reviews and Recommendations

Provide honest reviews and recommendations for products, books, movies, or services that are relevant to your niche. Share your insights, highlight pros and cons, and help your audience make informed decisions.


“‘Atomic Habits’ by James Clear. This insightful read will help you build good habits and break bad ones for personal and professional growth.”


Additionally, you can explore the opportunity of affiliate marketing by partnering with brands or utilizing affiliate programs to earn commissions for any sales generated through your recommendations. This way, not only do you provide valuable insights, but you also have the potential to monetize your content and earn passive income.


READ MORE: Make Money with Social Media: Income Streams for Content Creators

12. Curiosity-Inducing Teasers

Tease upcoming projects, announcements, or exclusive content to generate curiosity and anticipation among your audience. Create buzz and excitement by sharing sneak peeks, hints, or countdowns.


“Something exciting is on the horizon! Stay tuned for our upcoming project that will revolutionize the way you approach self-care.”

14. Memes and Humour

Lighten the mood and inject some humour into your content with funny memes, witty one-liners, or clever humour that aligns with your brand and resonates with your audience. Humour can help humanize your content and create a sense of relatability.


15. Interactive Quizzes

Create interactive quizzes or trivia related to your content or industry to entertain and engage your followers. Pose questions or challenges that allow your audience to test their knowledge, participate in quizzes, and receive personalized results.


“Think you’re a movie buff? Take our ‘Guess the Movie’ quiz and put your knowledge to the test!”

16. Industry News and Updates

Share the latest news, trends, or developments in your industry to establish yourself as a reliable source of information. Provide analysis, insights, and commentary on industry updates to position yourself as an authority within your niche.


17. Visual Art and Photography

Showcase your visual creativity through photography, digital art, or visually stunning images that align with your content and brand. Use captivating visuals to grab attention, convey messages, and enhance the overall visual appeal of your threads.


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18. Infographics

Create eye-catching infographics or visual presentations to convey information, data, or key insights related to your niche. Infographics are an effective way to present complex concepts or statistics in a visually appealing and easy-to-understand format.


19. Inspirational Quotes or Motivation

Inspire your audience with motivational quotes, uplifting messages, or affirmations that resonate with them. Use visually appealing photos and graphics, or create simple text posts to share these quotes and provide a positive boost to your followers’ day.


20. Engage in Conversations

Actively participate in discussions, reply to comments and Threads, while showing a genuine interest in your audience’s thoughts and opinions. Engaging in conversations fosters a sense of community, strengthens relationships, and encourages others to actively engage with your content.