What is UGC content creation and how you can get started

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If you’re looking for a way into the content creation industry and you want to get paid to share your passions, experiences and unique perspectives with others, then becoming a UGC content creator might be the perfect path for you!


In this blog post, we’ll explore what it means to be a UGC content creator, the benefits it offers, and most importantly, how you can get started.

What is a UGC Content Creator

So, you might be wondering, what exactly is a UGC content creator? UGC content stands for user-generated content, in it’s basic form it’s just the content that so many of us create and share on various platforms. It can be anything from entertaining videos to informative blog posts or product reviews – the beauty of UGC lies in its genuine and personal nature.

Examples of some top performing UGC content

So why are UGC content creators so important to brands? Well, let’s face it, traditional advertising can sometimes feel impersonal and pushy and no one comes to social media because they want to watch the ads. That’s where UGC comes in – it’s supposed to be more relatable, personal and most importantly, trustworthy. When we see real people enjoying a product, sharing their stories, or providing honest feedback, it’s much more likely to pique our interest as consumers.


With the rise of short form video such as TikTok and Instagram Reels, the world of social media and digital marketing has witnessed a huge shift towards UGC in recent years. Brands have realized the power of harnessing authentic content and leveraging the influence of UGC content creators. These creators, in turn, have become influential figures in their own right, with dedicated followers and the potential to shape trends and consumer behaviour.

Photo by Steve Gayle

UGC content creators can come in various forms, from the most popular influencers with thousands (or even millions) of followers, to the everyday users who may not have a massive audience of their own but still have the ability to create authentic and influential content for brands to run as paid ads or post to their own platforms. The bottom line is with the right skill set, anyone can become a UGC content creator, you don’t need to have a massive following to make an impact.

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How to become a UGC Content Creator

Let’s dive into the steps you need to take to become a UGC content creator!

Step 1: Find your Niche

The first step is to identify your niche. What are you truly passionate about? What topics, interests, or hobbies ignite your creative spark? Finding your niche helps you create content that genuinely resonates with both you and your target audience and it’s the key to building an engaged community of like-minded individuals and making a name for yourself in that area.


Remember, your niche doesn’t have to be overly narrow or restrictive, it can be as broad as travel, fashion, fitness, or even a combination of different interests. The key is to choose something that aligns with your personal interests and allows you to bring your unique perspective to the table.

UGC content examples for Clif Bar

Step 2: Choose the right platform(s)

Once you’ve identified your niche, it’s time to choose the right platforms to showcase your content. Instagram, YouTube, TikTok, blogging platforms, or even podcasting platforms – explore different options and see which ones resonate with you and your content style.

Photo by Adem AY

Each platform has its own unique characteristics, so take the time to learn about them and how they can best serve your content. TikTok is probably the best place to start, particularly if you are a just getting started with UGC content creation. It tends to favour personal style content and the app experience makes it so easy for anyone to create short, engaging videos right from your phone – better still, it’s crawling with brands looking for talented creators to represent them.


Don’t be afraid to experiment to help you find the platforms that work best for your style of content.


Step 3: Develop Content Creation Skills

As a UGC content creator, developing your content creation skills and building your portfolio is crucial – it’s not just about having a good idea; it’s about executing it effectively and proving to brands that you can do so.


Take the time to learn and improve your photography, videography, writing, or editing skills – sometimes it does feel like you’re working 10 jobs at once! Luckily, there are plenty of online resources (like this blog), YouTube tutorials and even communities of creators where you can learn and grow your skillset over time. Don’t feel like you have to break the bank to get there, at least to begin with, an internet connection and a mobile phone is more than enough.

Rory Watson in front of Stetind mountain in Autumn, Norway

As with everything, practice makes perfect, don’t be discouraged if your early attempts don’t meet your expectations. To be honest, they probably never will, but when you look back in a year from now you’ll appreciate how much you’ve improved!


Keep experimenting, refining your techniques, and finding your unique style. And don’t forget to keep up with the latest trends and techniques in the ever-evolving world of content creation – continuous learning is key to staying relevant and pushing the boundaries of your creativity.


Step 4: Building an engaged audience

Building yourself an engaged audience is the best way to take your UGC content creation to the next level. It’s about creating a community of like-minded individuals who appreciate and trust your opinions, so that no only can you offer you content creation services, but your reach and engagement too.

Photo by Kylie Lugo

Consistency is really the key here, there’s no secret formular but by posting content that showcases your unique personality and provides consistent value to your target audience, you’ll keep people coming back for more. Show genuine interest in your audience by asking questions, seeking their feedback, and creating a sense of personal connection. Collaborate with other creators, participate in community challenges or trends, and always stay authentic to who you are.


Building an audience takes time and effort, but with dedication, consistency and value, you’ll attract those who truly appreciate your work.


READ MORE: How to get More Views and Followers on Instagram Reels


Step 5: Leveraging Opportunities and Monetization

Once you’ve refined your skills and you’re ready to set up your first brand collaboration as a UGC content creator, it’s important to be proactive and reach out to them with compelling pitches. Research brands that align with your niche and values, understand their marketing objectives and craft personalized pitches that highlight your unique selling points and explain how your content can benefit their brand.


Building relationships with brands takes time and persistence, it’s a numbers game more than anything, so keep refining your pitching skills and don’t be afraid to go back to the same brands later down the line with a new pitch or idea – don’t feel like you only have one shot!

Photo by Karolina Grabowska

As your content portfolio and audience grows, you’ll hopefully start to encounter more and more opportunities for collaboration and monetization. Brands will start to reach out to you for your content services, sponsored posts, product reviews, or brand partnerships.


When collaborating with brands, remember to choose partnerships that align with your niche and values, authenticity should always be your priority. Stay true to your voice and beliefs and only endorse products or services that you genuinely believe in. Your audience’s trust is invaluable and preserving it will ultimately lead to long-term success as a UGC content creator.


By leveraging opportunities for collaboration and monetization, while staying true to yourself and your audience, you can turn your passion into a sustainable career. Remember that building a loyal audience and creating meaningful content should always be at the core of your journey as a UGC content creator.


READ MORE: Make Money with Social Media: 10 Income Steams 

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