Ultimate guide to Threads - everything you need to know about Meta's Twitter killer blog

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If you still don’t quite understand all the hype around Threads, but you want to get involved, you’ve come to the right place! We’ll walk you through everything you need to know about the Threads app – from its unique features to it’s seamless Instagram integration.


So whether you’re a brand, content creator, or simply just curious about exploring the latest social media platform on the scene, this guide will equip you with everything you need to know to make the most of Threads.

What is the threads app

Alright, so what exactly is Threads and what is all the hype about? Well, Meta executives have their sights set on something big, envisioning Threads as the next big social media platform, positioned to challenge and replace its rival, Twitter. Some might even go so far as to label it it a “Twitter killer”!?


But what sets Threads apart and how does it differentiate itself from other platforms such as Facebook and Instagram? Threads offers a unique experience and purpose, while Instagram focuses more on vertical photo and video content on a large scale, and Facebook kind of holds everything in one; Threads provides an avenue for deeper and more extended conversations.


It’s supposed to be a place where you can truly connect with others as a community, while sharing ideas, opinions, and creativity with the world.

Instagram threads app screenshots

Now, you might be wondering, “How does Threads fit into the Meta ecosystem?”


Well, the integration of Threads with Instagram is a very clever move, it allows you to seamlessly sign in with your Instagram account and quickly follow the people you already follow on Instagram. After all, if you’re already connected with someone on Instagram, it’s highly likely that you’d want to engage with them on Threads as well.


Of course, this is also hugely significant when it comes to onboarding new users onto the platform as no one will be starting from zero – giving Instagram users a big incentive to make the move.


With Meta’s deep pockets and the enormous user base of over two billion monthly active users worldwide, thanks to Instagram, Threads enters the social media arena with a significant advantage. The combination of resources and user reach provides Threads with a solid foundation to make a big an immediate impact.


Where can you download Threads?

As of the 5th July, the Threads app is available on the Apple App Store and Google Play Store in 100 countries – just search for “Threads, an Instagram app” or follow these links.

What can you post on threads

Although focused on text based conversations or “threads”, the Threads app still provides a versatile platform where you have the option to share various different types of content with you followers:


1 – Text-based Threads: Share your thoughts, opinions, and insights on a wide range of topics and conversations in a bite size and user friendly format.


2 – Photos: Could this be the new platform for photographers? Threads lets you share multiple photos, illustrations, or infographics in either landscape or portrait format.


3 – Videos: Threads is clearly designed with video as a priority, like Instagram, but there’s nothing stopping you integrating video content into your threads however you see fit. After all, it’s still one of the most powerful forms of content on the internet!


4 – External Links: Perhaps the most valuable feature of all – Threads supports direct external linking so you can share valuable articles, blog posts, or websites that offer additional insights or information related to your thread’s topic. Goodbye link in bio!

Threads app photo and video content screenshots

How is Threads different to Twitter

Threads introduces several key differences compared to Twitter, making it a unique social media experience. Let’s explore these distinctions:


1 – Increased Character Limit: Unlike Twitter’s 280-character restriction (without a paid subscription to Twitter Blue), Threads gives you the freedom to express yourself in more detail. With an increased 500-character limit, you can delve deeper into your thoughts, ideas, and stories, allowing user to engage in more immersive conversations.


2 – Integration with Instagram: Threads takes advantage of its connection to Instagram, allowing users to seamlessly sign in with their Instagram accounts. Additionally, it enables quick following of the same people you already follow on Instagram. This integration comes with the significant advantage of giving Instagram users a “head start” on the Threads platform while enhancing the user experience and facilitating effortless cross-platform engagement.


3 – Absence of Trending Tab Hashtag Search: While Twitter offers a prominent feature for exploring trending topics and searching hashtags, Threads currently does not have the ability to search for trending topics or hashtags within the app. However, this doesn’t diminish the potential for engaging conversations and connections on Threads, as it emphasizes more organic, community-driven discussions.

How is Threads different to Twitter

Getting started with Threads - How to use the app

Alright, let’s dive into the exciting world of Threads and get you started on this vibrant social media platform. Whether you’re new to Threads or looking to enhance your experience, this section will guide you through the process step by step.


Creating Your Threads Account

The first step to embarking on your Threads journey is creating your account. It’s a simple process that will have you up and running in no time. Just follow these steps:


1 – Download the Threads app: Head to your device’s app store and search for the Threads app or follow this link for the App Store.


2 – Sign in or sign up: Launch the app and either sign in using your existing Instagram account or create a new account if you’re new to the Instagram family.


3 – Customize your profile: Once you’re in, take a moment to personalize your Threads profile. Add a profile picture that represents you and craft a captivating bio – alternatively you can just hit the button to import this information straight from your Instagram profile, it’s as easy as that! Unfortunately there is no option to pick a new username, it has to be the same as the username tied to your Instagram account

Threads app sign up with Instagram account integration

Exploring the Features & interface

Now that you have your account set up, let’s explore the Threads app and its various sections. Here’s a quick tour to help you get acquainted:


1 – Home Feed: This is where you’ll find all the “threads” from the accounts you follow mixed in with recommended posts – this appears to be the only content feed for now and we’re yet to see how the algorithm will actually work. As you scroll through your home feed you’ll have the option to like, comment or share a post as normal, as well as the ability to repost or quote (much like Twitter).


2 – Search: This is where you can search for new users and accounts to follow but as of right now this appears to be the only thing you can search for. We can only assume that in the future you will be able to search for keywords or hashtags too, but at this stage it’s anyone’s guess!


3 – Activity: Stay up to date with all your notifications in one place, with tabs for Replies, Mentions and interestingly, interactions from Meta Verified accounts.


4 – Profile Page: Your personal profile page can either be set to private or public and displays all of your threads and replies separated into two different feeds. It also displays your username, profile picture, bio and a direct link back to your Instagram profile.

Threads app user interface tabs and features

Managing Privacy on Threads

Privacy is essential, and Threads offers features to help you manage your interactions and visibility. Here’s how you can tailor your privacy settings:


1 – Account Privacy: The privacy options currently available within Threads are very similar to Instagram, giving you the option to make you profile private to hide it from user who don’t follow you, as well as the ability to hide your likes activity.


2 – Block and Mute: If you ever encounter accounts or even words that you’d rather avoid, Threads allows you to block or mute them, ensuring a more tailored and enjoyable experience on the platform.

Leveraging Threads for Social Media Growth

As a brand or content creator, there is a compelling case for establishing yourself on Threads at this early stage of the platform’s development. Being an early adopter of a new social media platform presents unique advantages and opportunities.


By joining Threads now, you can leverage the first-mover advantage while there is less noise and competition, allowing your brand or content to stand out and gain attention from the relatively small but rapidly growing user base.


The integration with Instagram, with its vast user base, provides an additional opportunity to extend your reach and direct your existing followers to engage with you on Threads. As Threads continues to grow in influence, establishing yourself now positions you as an authority within the platform and may open the door to more opportunities down the line.

Building a network of like-minded individuals on Threads will almost certainly require some strategic networking – engage with influential accounts and thought leaders in your niche, participate in their threads, share your thoughts, and build connections. Active participation conversations relevant to your area of expertise will be one of the most effective strategies to establish yourself early on.


The bottom line is this – Threads provides yet another huge opportunity within the social media space to get in early and grow an online presence, either as an brand, small business or individual content creator – now is the time to make the most of it!